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Why Your Brain Ignores Evidence That You're Wrong

Understanding how we actually make decisions, including the shortcuts our brains take, is the first step to making better ones.


🚗 If you live near or travel through Sylva regularly, you probably have a traffic theory. Maybe it's the light at the intersection. Maybe it's the tourists. Maybe it's that one turn nobody knows how to make. And every time you sit in that backup, your theory gets a little stronger.

But here's the thing — when you sail right through on a quiet Tuesday, you probably don't think "huh, maybe I was wrong." You just think "got lucky today."

That's confirmation bias. Our brains are wired to collect evidence that supports what we already believe and quietly ignore the rest.

It actually works well for us most of the time. Our brains can't analyze everything from scratch, so they use past conclusions as shortcuts. The problem is that same shortcut can get in the way when a situation actually calls for fresh eyes.

I help people slow that process down when it matters. Sometimes the most useful thing is trying something small and paying attention to what happens. 🧠

If you're curious how this shows up in your decisions, that's exactly what my free intro call is for. No obligation, just a conversation.